If you search Google for 'yogurt' www.dannon.com comes up second in the search results. Neither the title nor the URL contains any reference to the word yogurt. The word "Yogurt" is the 37st word of all (55) non-HTML English words that appear in the crappy table-inside-tables-nested piece of crap source code.
A SEO expert would immediately count Dannon.com as doomed on the search term Yogurt but clearly Google had other plans. According to my Google toolbar the Dannon website has a measly 5 out of 10 PageRank™ only, so that's not the explaination either.
So how did Google do that?